Why can't luggage be both
functional and stylish?
In 2012, frustrated with the
conventional travel gear from big-name luggage brands that dominated the
market, two visionary Austrian-German entrepreneurs grew determined to change
the way people pack for travel. Indeed, despite numerous attempts to procure
suitable carry-ons, they were constantly dismayed by unimpressive designs,
inconvenient usage, and inadequate features that failed to keep their attire
As a passionate traveler,
Austrian-born Michael Kogelnik recognized the immense opportunity to eliminate
the aggravating practice of having to spend precious time ironing and resorting
to dry-cleaning services to freshen up their attire while traveling. He knew
firsthand that every minute of traveling is valuable and should be optimized
for preparing for meetings or discovering destinations.
And thus, the journey of VOCIER
Determined to create a travel
gear that is not only highly functional but also stylish. Through
meticulous planning and inventive measures, the entrepreneurs designed the
ideal garment bag that allows travelers seamless packing, smooth travel, and
swift readiness upon arrival at their destination.
’I had been designing clothes
and bags as a passion since I was a teenager," says Michael - "And I
knew that with some innovation and the right design, travel gear could be
highly functional but in an elegant way. So I took a leap...I resigned from my
day job and embarked on the huge journey of starting a new luggage company. I
started by designing the carry-on I had always wished existed, but we have
grown a lot since the first collection!"
This first design was a huge
success, and the fledgling start-up was invited to make an appearance on a
popular German television show, showcasing for the first time their
groundbreaking luggage design. The demonstration left the public in awe,
as VOCIER’s design offered an innovative solution to an age-old travel problem.
Since then, VOCIER’s innovative
wrinkle-free system has gained international recognition and won multiple
design awards. As a result, the company grew and made its innovative
travel solutions available to consumers in more than 70 countries, becoming a
reference for its elegance and functionality in luggage and accessories.
Early 2021, as people started to
get ready to travel again, VOCIER invited Arne Borrey, a renowned luggage and
leather goods industry veteran, to join the company as majority shareholder and
CEO. Under Arne’s stewardship, VOCIER is successfully navigating the new travel
environment, providing travelers with the most advanced features and stylish
designs that are needed to enhance today’s travel experience.
VOCIER isn't just another
distant brand churning out products without care and attention to detail -
instead, our focus is on our employees, our customers, and continuing to
improve the hand-made and innovative travel gear collection that has made a name
for itself with travelers across the globe. We put all of our creativity and
effort into each piece that we make, we stand by our products, and we are
continually making efforts to be a company that puts people and the planet first.
Now to the wrinkles. What causes them? Two things: pressure, and a tight radius. If you can eliminate both, you can eliminate wrinkles, and this was always a goal for VOCIER.
Traditional bags wrinkle clothes because of their tight corners and the internal packing pressure that is placed on the garments. VOCIER's carry-ons avoid this both by gently rolling apparel rather than folding it, and then by avoiding the application of pressure. To avoid placing pressure against the garment bag, the Zero Crease liner is actually suspended within the luggage and acts as a cushioned compartment, into which all additional apparel and shoes are packed.
As frequent travellers ourselves, we fully understand the need for durable luggage and accessories. We also believe that you should only have to buy things once - it's better for the environment as well as your bank account. That's why we build to the highest standards possible, and offer to repair any issues that arise for the lifetime of all our products. It doesn't matter whether you're flying to a different country or driving for a weekend getaway - if you love to travel then you deserve to have long-lasting, beautiful travel gear.
An award-winning carry-on is much more than just a nice design, and from the beginning we wanted to ensure the materials would live up to the standards of even the world's most frequent travelers. So, we set out to source the best materials from around the globe. It took 14 different prototypes before we were satisfied with the aesthetics, functionality and durability of our first luggage. Every stitch was agonized over...we changed our zipper supplier four times, just to make sure we got it right. After more than 3 years of development and refinement, we were finally satisfied with the final product: the most stylish and durable travel gear on the market today. That commitment to detail and quality has continued as our product line-up has expanded, and will always be the foundation of VOCIER.
Reach out to use any time - we'll make sure any feedback, suggestions or ways you think we can improve will be shared with the entire team.